Have you ever heard of the HOYA Sparkle filters before? Me neither. But it looks like this is about to change as Hoya is investing more in marketing to push these. Since I moved to my new studio, quite a few agencies have approached me offering collaborations. Among them, professional...

This is now Episode 5 of my Fujifilm GFX 50S II In Florence mini-series… And this time is a good ol’ vlog. 🙂 If you haven’t watched the rest, here’s the playlist link: https://www.youtube.com/watch?v=6PcVN… In this episode, I take an unbeaten path with the GFX 50S II in Florence to...

This fourth episode of YouTube mini-series in Florence is all about GFX 50S II Street Photography. As I mentioned before, this is not as fast and powerful as the GFX 100S. But the new iteration of this camera has a lot more processing power so it is much easier to...

With all the content I produced in my trip to Florence, a proper tribute to the indisputable hero of its skyline, the Duomo di Firenze, had to be made! And here I’m doing what no Florentine has ever done before.: All 1000+ steps of the Florence Duomo in one day!...

Right, now that we’ve been through the first impressions, it’s time for a proper Fujifilm GFX 50S II hands-on review. I just started to edit and put together all the GFX 50S II content I created. And it becomes obvious to me that this is going to become a series,...

The Fujifilm X Summit Prime 2021 just ended and among the news we now have a new GFX camera: the GFX 50S Mark II. Fujifilm approached me a few months ago to ask if I wanted to test the GFX 50S II while still in development and of course I...

It’s already been over a year since I received this camera so it’s time for my Fujifilm X-T4 long term review! It’s time to make some proper evaluation. And despite the issues I had with the camera (my faulty unit, not general issues), I absolutely love it. The Fujifilm X-T4...

I received the Fujifilm XF100-400 F/4.5-5.6 zoom lens from Fuji (not sponsored, I requested it as part of the Fuji Photographers programme I’m in). And so I went to test it in the woods even though I don’t normally photograph much wildlife. I had an idea for a photo of...

February’s full moon is called a Snow Moon and here you will see the full Snow Moon moonset in London, right between the City skyscrapers. And if you have been following me for some time, you know I’m a sucker for a good moon photo. The moon is in fact...

As you may know, I’ve been chasing this epic London sunrise holy grail timelapse for about a month. To the point it had almost become an obsession. And of course it was never guaranteed that I would get it! But the efforts finally paid off. You can find all about...

First (and so far only) day of snow of 2021 so of course I had to go out for a Snow In London photowalk! I love the snow, maybe because it is always been so rare in every city I have lived in. In Florence for example, people still talk...

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it’s a beauty! It’s the fourth large format mirrorless camera from Fujifilm and really it is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence...

Why I shoot with Fujifilm cameras and how did I decide to be a full time Fujifilm photographer are really the two questions people ask me most frequently. As I’m spending more time in the studio now, because of the lockdown, this is a chance for another talking head video...

That’s right: I created 4 weeks worth of Instagram content walking in Central London for less than 30 minutes. It could even be more than 4 weeks, considering I’m a bit of a slow uploader. But here you’ll see 20 photos I find worth sharing. And at 5 a week,...

Only a few days ago, I talked about avoiding problems with Fujifilm X-T4 by keeping it clean (and how to do it). Unfortunately, my camera had plenty other problems that couldn’t be solved by simply removing some dust. You probably watched a lot of videos about its qualities, but not...

How to clean the X-T4 sensor, or indeed any camera sensor, is a question we eventually have to ask ourselves. Even if you swap lenses in what looks like the most dust-free environment, one day it’s going to happen: you’ll see a dust spot in your images. Of course, it...