You read it right, gear matters. I’m no stranger to controversial topics here and this video had to be made. But the more you watch it, the less controversial it will appear to you. And in the end, I hope that you will see how this is my way to...

Welcome to another lens review, this time for the Fujifilm XF 33mm F/1.4 R LM WR. And I’m going to tell you what I think straight away: this lens is marvellous! Probably one of the best lenses Fujifilm has ever released. The video I just published is mostly my professional...

Have you ever heard of the HOYA Sparkle filters before? Me neither. But it looks like this is about to change as Hoya is investing more in marketing to push these. Since I moved to my new studio, quite a few agencies have approached me offering collaborations. Among them, professional...

This fourth episode of YouTube mini-series in Florence is all about GFX 50S II Street Photography. As I mentioned before, this is not as fast and powerful as the GFX 100S. But the new iteration of this camera has a lot more processing power so it is much easier to...

Right, now that we’ve been through the first impressions, it’s time for a proper Fujifilm GFX 50S II hands-on review. I just started to edit and put together all the GFX 50S II content I created. And it becomes obvious to me that this is going to become a series,...

The Fujifilm X Summit Prime 2021 just ended and among the news we now have a new GFX camera: the GFX 50S Mark II. Fujifilm approached me a few months ago to ask if I wanted to test the GFX 50S II while still in development and of course I...

It’s already been over a year since I received this camera so it’s time for my Fujifilm X-T4 long term review! It’s time to make some proper evaluation. And despite the issues I had with the camera (my faulty unit, not general issues), I absolutely love it. The Fujifilm X-T4...

I received the Fujifilm XF100-400 F/4.5-5.6 zoom lens from Fuji (not sponsored, I requested it as part of the Fuji Photographers programme I’m in). And so I went to test it in the woods even though I don’t normally photograph much wildlife. I had an idea for a photo of...

Here is my Photographer’s Everyday Carry (EDC). EDC includes all the nifty tools you always carry with you that may come in handy to overcome simple everyday unexpected problems. The famous “I’ll bring that, just in case…” Think of these items as the spare tire in your car, but more...

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it’s a beauty! It’s the fourth large format mirrorless camera from Fujifilm and really it is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence...

Only a few days ago, I talked about avoiding problems with Fujifilm X-T4 by keeping it clean (and how to do it). Unfortunately, my camera had plenty other problems that couldn’t be solved by simply removing some dust. You probably watched a lot of videos about its qualities, but not...

How to clean the X-T4 sensor, or indeed any camera sensor, is a question we eventually have to ask ourselves. Even if you swap lenses in what looks like the most dust-free environment, one day it’s going to happen: you’ll see a dust spot in your images. Of course, it...

Oh yeah, 400 megapixel images are now a thing. I mean, You could already produce 400 megapixel images (and beyond) by stitching images together. But you couldn’t take a single 400 megapixel shot. And now, thanks to the latest firmware update for the GFX100 medium format camera, it’s real. The...