I had the opportunity to use the new Fujifilm XF 8mm F3.5 the day it was announced. Almost out of the blue. I asked one of my contacts at Fujifilm if they had the 8-16mm lens at hand because I needed an ultra-wide angle lens to photograph an apartment for Airbnb. The spaces were a bit restrictive, therefore I wanted the widest non-fisheye lens in the Fujifilm range. Luckily, a magazine reviewer...

A few weeks ago, Ulanzi sent me their new X-Aircross F38 travel tripod for video creators to review. When I created my channel, my goal was not to do gear reviews. But these seem to have become popular and get good engagement, so I have made a few of them. All available on this blog as well. And companies have noticed. As per my other reviews, the video is not sponsored. Ulanzi...

Embargo is lifted, the Samyang 75mm F1.8 AF for Fujifilm X Mount has been announced, time to unveil! So… If you have followed me for a while, you know that here and there I always explicitly ask Fujifilm to release a 70mm fast prime lens. Like f/2 or faster. I started my career in fashion many years ago using Nikon gear. And my main portrait lens was the Nikkor 105mm f/2 with...

I have always been a massive fan of the Samyang 12mm F2 lens for the Fujifilm X Series. In fact, it was actually the very first lens I purchased for my old X-T1, aside from the kit lens!It is my primary go-to lens for Astrophotography, and I use it a lot for Architecture and Landscape. It was also the main lens I used in my Fog cinematic vlog. Though this lens was...

The brand new Fujifilm 56mm R WR F1.2 Mark II is finally here! It was just announced in the last Fujifilm X-Summit (and Fujikina) in New York City together with the 40MP X-H2 camera. And I can now present the lens to you in my latest video… I had the chance to play with the new Fujifilm 56mm for a few days, before launch. So I took it to the streets of...

I’ve been waiting for this new Fujifilm XF 150-600 R LM OIS WR F5.6-8 since the first rumours appeared on the web many years ago… And it’s finally here! Fujifilm has been kind enough to let me test this lens for a week so that I could take one of my famous moon shots. This content is not sponsored: it just so happens that Fujifilm and I have a great relationship… I...

Remember my Starry Nights short film? No? Well, it’s here to watch if you missed it: https://youtu.be/-1xWKCKgwG4 I mention it because I made that short film using the Hoya Sparkle filters, both 4x and 6x variants. These creative filters from Hoya make for very interesting results. But more importantly, they provide consistency and reliability to every image where you want to add a starburst effect (and maybe some soft diffusion). Something that...

You read it right, gear matters. I’m no stranger to controversial topics here, and I felt this video needed to be made. But the more you watch it, the less controversial it will appear. And in the end, I hope that you will see how this is my way to empower you so that you can take your best photos ever. Almost on a daily basis, I get asked which settings I...

Welcome to another lens review, this time for the Fujifilm XF 33mm F/1.4 R LM WR. And I’m going to tell you what I think straight away: this lens is marvellous! Probably one of the best lenses Fujifilm has ever released. The video I just published is mostly my professional opinion, more than a full review. But I know for sure you’ll find good info there. And as I already said, the...

Have you ever heard of the HOYA Sparkle filters before? Me neither. But it looks like this is about to change as Hoya is investing more in marketing to push these. Since I moved to my new studio, quite a few agencies have approached me, offering collaborations. Among them is the professional video, photo and broadcast supplier Holdan who distributes Hoya, as well as Samyang and others. I already use some Hoya...

To go out with the Samyang 8mm fisheye lens to do Street Photography must be up there with my silliest ideas! And yet I found the experience very creative and entertaining.It was obviously challenging, and I added some more restraints into the mix, as you will see… But I think I ended up with a few good photos that are somehow out of the ordinary. The good thing is that the sun...

This fourth episode of the YouTube mini-series in Florence is all about GFX 50S II Street Photography. As I mentioned before, this is not as fast and powerful as the GFX 100S. But the new iteration of this camera has a lot more processing power, so it is much easier to use outdoors and not miss a moment. I made a video about shooting Street Photography with the previous version of Fujifilm...

Now that we’ve been through the first impressions, it’s time for a proper Fujifilm GFX 50S II hands-on review. I just started to edit and put together all the GFX 50S II content I created. And it becomes obvious to me that this will become a series because there is a lot of content! So, episode 1 was the first impressions video. Episode 2 is this Fujifilm GFX 50S II hands-on review....

The Fujifilm X Summit Prime 2021 just ended, and among the news we now have a new GFX camera: the GFX 50S Mark II. Fujifilm approached me a few months ago to ask if I wanted to test the new camera while still in development. And of course I said yes. I could not tell anything to anyone or publish any content until today’s event, but now it’s the time! The Fujifilm...