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January 2021

Fujifilm GFX 100S

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it's a beauty! It's the fourth large format mirrorless camera from Fujifilm and really it is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence of this large format sensor. But in less than 1kg and with much better ergonomics! And of course the well-known

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become a better photographer

If you ever wanted to become a better Photographer, there is one thing you need to start doing, right now. Particularly when you're starting this new career, it's very easy to fall into traps. You buy a new camera, because you saw all the great examples of what it can do in YouTube videos or Instagram posts, and you go straight out capturing everything you see. You find your photographer

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full time Fujifilm photographer

Why I shoot with Fujifilm cameras and how did I decide to be a full time Fujifilm photographer are really the two questions people ask me most frequently. As I'm spending more time in the studio now, because of the lockdown, this is a chance for another talking head video and the time to answer these recurring questions. Some background I've been shooting with digital cameras for more than 20 years

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