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Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it's a beauty! It's the fourth large format mirrorless camera from Fujifilm and really it is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence of this large format sensor. But in less than 1kg and with much better ergonomics! And of course the well-known

Oh yeah, 400 megapixel images are now a thing. I mean, You could already produce 400 megapixel images (and beyond) by stitching images together. But you couldn't take a single 400 megapixel shot. And now, thanks to the latest firmware update for the GFX100 medium format camera, it's real. The GFX100 was already capable of shooting 102 megapixel images. But today Fujifilm released a new firmware update that adds "Pixel

I rented the Fujifilm GFX 50S for a job (office interiors and corporate headshots). But I still had some spare time to use it before sending it back to Fuji. So of course I made a video! I used medium format cameras in the past. When in Florence, I worked with medium format to photograph paintings, sculptures and all masterpieces of the great museums we have in my hometown! So this