A Weekend With Fujifilm GFX 50S

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I rented the Fujifilm GFX 50S for a job (office interiors and corporate headshots). But I still had some spare time to use it before sending it back to Fuji.
So, of course, I made a video!

I used medium-format cameras in the past. When in Florence, I worked with the medium format to photograph paintings, sculptures and all masterpieces of the great museums we have in my hometown! So this format is not entirely new to me.
And yet I was astonished by the quality of the images produced by the Fujifilm GFX 50S. The colour rendition but most of all the details. And this camera is not even the top of the line. There is a GFX 100 model as well (the numbers indicate the megapixels, in case you didn’t know already).

BUT, and it’s a big but, the camera is very (very) slow.

I tried to use it for Street Photography, as it was an easy option in my limited spare time with the camera. But even in Continuous Mode (burst), the Fujifilm GFX 50S takes a photo every 1-2 seconds. Which is plenty enough to miss a shot.

So it’s best used slowly. Say landscape, cityscape, studio… Anywhere you can use a tripod and take your time to shoot, or at least don’t need to react to fast-paced action. But this was expected: the Fujifilm GFX50S was not made for Street Photography. Still, knowing its limitations, you can work around them and achieve good results.
But you’ll be the judge of that: just watch the video and see my results.

The Videos

In part 1 of this Fujifilm GFX 50S weekend, I’m out in the street as usual, filming some POV footage while I shoot and vlogging.
I started around the Barbican estate in London, the same place where we depart during my Airbnb Experiences. Then moved towards more central areas. I only had a few hours (I rented this camera for a client job, remember?), but I could still squeeze in some good shooting time.

For once, the weather produced great sunsets for a couple days. The perfect scenario for the Fujifilm GFX 50S. You’ll see them in the video… The sky was just gorgeous.

Medium Format Street Photography in London | Fujifilm GFX 50S

Here is the link, in case the embed doesn’t work:

Part 2 of this Fujifilm GFX 50S is my overall review of the camera. I published this video separately because I felt that the action in the first one and my talking in the second were too disjointed.
I added a few more photos here. Particularly to highlight some features of the Fujifilm GFX 50S that I mention in the review.

48 Hours with the Fujifilm GFX 50S | Pt.2 | Review

And here’s the link again:

In the end, the GFX 50S is a camera that produces phenomenal results. You just need to work around its limitations or use it for what it is intended to be used ;)

Now, if you fancy the photography style on display here, I have two other videos specifically on shooting in harsh light. You can find the first here, and the second here (shot on the hottest day of the year).

Again, thank you very much, and I’ll see you next time!

Fujifilm GFX 50S in the streets of London

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Creative. Nomad. Photographer. (he/him) /// formerly: Creative Director, UX Lead, DesignOps Manager, Web/Graphic Designer, Photographer, YouTuber, DJ, Public Speaker, Content Creator, AI-enthusiast, Food-Blogger... /// Award-winning Designer and Photographer, published and exhibited worldwide /// also known as Koan (DJ, Design)

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