Hashtag Calendar 2023 by @fabienb | Now available
9th January 2023

I have always had a thing about calendars… I just released a few free desktop calendars made out of AI creations, and today I’m adding a new one: the Hashtag Calendar. Now, what is the hashtag calendar? The Hashtag Calendar is your ultimate content creation and marketing calendar! And it’s available in the store right now! Ever struggled with ideas for your social media posts? Are you a food blogger searching for when to post your...

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Instagram banned hashtags
25th February 2021

Once again, I found that I had used one of the Instagram banned hashtag. Now, this has nothing to do with the infamous “shadowban” practice controversy. I noticed a slight decrease in engagement compared to previous posts, so I decided to investigate a little. It turns out that the hashtag #sunriselovers had been flagged for inappropriate content. Which meant that it was not generating any engagement because Instagram hidden my post. This...

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Happy New Year London New Year fireworks
1st January 2021

Happy New Year, my friends! We are finally leaving 2020 behind us… Such a challenging year for the whole world! Exactly a year ago, I was fighting with the crowds to secure my spot at St.Paul’s Cathedral in London to get the sunset aligned with the London Eye. Something I achieved, as you can see in my latest Instagram post. Little did I know that fast forward twelve months, I’d be facing...

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My Photography YouTube Channel - Fabien Butazzi
25th April 2020

I created my YouTube account in 2006 and managed to wait 14 years to open my Photography YouTube channel. Now it's time. Too late?

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The Instagram Box - Street Photography in New York
8th January 2020

What is the Instagram box, you may ask? Well, Instagram has changed how we think about photography more than we can imagine. I’ll just give you some quick stats about the platform: (stats come from several sources: Digital & Social Marketing Conference London, Omnicore, Pew Research Center, Statista) Instagram was not the first online photography platform, but it was the first 100% mobile (even only on Apple iPhone in the beginning). And...

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Instagram influence on Mass tourism
6th November 2019

Despite being a fiery Italian (at least half of me is), I rarely publish rants on Instagram. It might happen on Facebook, where I still keep my private life and my friends separated from the rest of the world. But not on other platforms. Today, though, I woke up to fellow Instagramers from London promoting an app they are featured in (also hiding their involvement). And what I saw made me run...

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creative advice bubble street photography
26th August 2019

This must be the first creative advice I give in this blog. But I have developed a few techniques to help with my creativity, and it feels fair I share them here. So let’s begin. One that’s always been fruitful is constantly looking away from my “bubble”. In some ways, it resembles the advice to go out of your comfort zone :) Design For example, I attend design conferences not directly related...

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Instagram account issues
20th July 2019

After the story about my shadowban and how it happened, I’m back to talking about Instagram account issues. Yes, again. How Positive… One thing I try to do every time I post on Instagram is reply to all who leave comments on my photos. Even if it’s just to say thanks. Instagram is a social media, so nurturing its social component is very important to me. And I like to talk with...

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Fading figure leaving along rail tracks
9th May 2019

You might have heard of this thing called “shadowban”. Allegedly, Instagram has ways to punish spammy content and counter the rise of bots, fake accounts, etc. What Instagram does is flag suspicious accounts and consequently slash the reach and engagement that these accounts receive. And that would obviously be a good thing. You see this shadowban term surfacing in discussions because perfectly legit accounts get caught in Instagram security’s net. I’m sure...

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Instagram logo on display
7th March 2019

The other day, I saw somebody I follow on Instagram celebrating their “instaversary” (or however you name it). And it made me think about how I started on the platform myself. I am sort of a compulsive early adopter when it comes to apps. I get very excited about everything new that seems novel and disruptive enough. And so, I jumped on board the Instagram train very early. Some background It was...

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