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Ffirst impression with clients, best tips that win works, not only for creatives

28th May 2025

35 min read

First Impression That Wins Clients: 12 Psychology-Backed Strategies Every Creative Professional Needs

Everyone hopes to make a positive first impression with clients, models, colleagues, and others. You’re meeting a potential client for the first time. Perhaps it’s a nervous bride clutching her mood board, or a corporate marketing director who needs headshots for fifty executives by Friday, or it’s your first day in the office with new colleagues. Within seconds (literally just one second, according to a Princeton research), they’ve formed an impression that...

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Hashtag Calendar 2023 by @fabienb | Now available

9th January 2023

8 min read

The Hashtag Calendar 2023

I have always had a thing about calendars… I just released a few free desktop calendars made out of AI creations, and today I’m adding a new one: the Hashtag Calendar. Now, what is the hashtag calendar? The Hashtag Calendar is your ultimate content creation and marketing calendar! And it’s available in the store right now! Ever struggled with ideas for your social media posts? Are you a food blogger searching for when to post your...

This is the new blog of Fabien Butazzi aka @fabienb or koan.

Fabien is a Creative, a Digital Nomad, a Digital Artist and an Entrepreneur.
Over the last 25+ years he’s worn many hats: Creative Director, UX Lead, DesignOps Manager, Designer, Photographer, DJ & Radio Host, Public Speaker, Food-blogger… His work has won awards and has been exhibited around the world.
More info in the About Me page.

In a time without social media, he started as the first Italian male food-blogger and grew his blog to an impressive 50K unique visitors per day, becoming one of the first influencers to work with brands.

Today, he’s back with a new adventure and he’s inviting you to follow along on this blog and the companion YouTube channel.
Welcome my friend.

I offer you a unique photographic experience in London, via Airbnb

Fancy street, cityscape and night? My itinerary covers it all and I will show you how to capture that perfect moment and make it Instagram-worthy.
My goal for you is to go past the traditional postcard and see the city in a different way.
The itinerary is conceived in a way to cover all genres in any weather and I'll share the exclusive view you only get from locals.

Note: If no bookable date seems available, feel free to inquire anyway as I may still be able to accommodate you.

Check dates and availability

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First Impression That Wins Clients: 12 Psychology-Backed Strategies Every Creative Professional Needs

The Hashtag Calendar 2023