You likely see the “What's In My Camera Bag” videos all over YouTube. It's quite a popular topic for several reasons: people are genuinely interested in what professionals use, it satisfies the Gear Acquisition Syndrome, it's a way for a content creator to put out some affiliate links (they do help), etc. And even though I do not do too many reviews, I had to publish my own version too. If only...

I did ask myself if the Mitakon 35mm f/0.95 could indeed be the hardest lens for street photography. Despite the clickbait title, this was a genuine question I had. And so I decided to give it a good test. To this day, Fujifilm does not release blueprints for its lenses to other manufacturers. So you don't often see other brands produce lenses for the X-Mount. One brand that comes to mind is...

I rented the Fujifilm GFX 50S for a job (office interiors and corporate headshots). But I still had some spare time to use it before sending it back to Fuji. So, of course, I made a video! I used medium-format cameras in the past. When in Florence, I worked with the medium format to photograph paintings, sculptures and all masterpieces of the great museums we have in my hometown! So this format...

As you may know, if you follow me on Instagram, I spent last weekend going out doing a full Fujifilm X100V hands-on test. And I vlogged with the X-T4 in the meantime. I'm actually excited because it is my first vlog on YouTube! Something I had procrastinated for soooooo long. I finally managed to launch my YouTube photography channel only a few weeks ago and now I published my first vlog! To...

I'm often asked why I shoot Fujifilm, rather than maybe follow the latest trends on YouTube and go with Sony or any big DSLR... Trust is, it happened by chance. Here's how.

The Fujifilm X-T4 is here! It's official. In an event held in San Francisco last Wednesday, Fujifilm publicly introduced the new iteration of the X-T series.I currently own the X-T2 (2 of them), and I was in Tokyo on the day of the X-T3 launch. But I skipped that upgrade. I wasn't shooting much video back then; therefore I didn't need most updates of that version. I do video now and intend...

And so I'm packing for my month-long travel (longer, actually), and as always, the question is, “What do I bring with me?”. It wasn't always the case, but now I'm used to travelling light—sometimes super light. But that's for a week maximum, while this time, I'll be away for at least a month. I think I've been smart in choosing to travel between countries that will have consistent weather all along; only...