Have you ever heard of the HOYA Sparkle filters before? Me neither. But it looks like this is about to change as Hoya is investing more in marketing to push these. Since I moved to my new studio, quite a few agencies have approached me, offering collaborations. Among them is the professional video, photo and broadcast supplier Holdan who distributes Hoya, as well as Samyang and others. I already use some Hoya...

Going out with the Samyang 8mm fisheye lens to do Street Photography must be up there with my silliest ideas! Yet I found the experience very creative and entertaining.It was obviously challenging, and I added some more restraints into the mix, as you will see… But I think I ended up with a few good photos that are somehow out of the ordinary. The good thing is that the sun came out...

This fourth episode of the YouTube mini-series in Florence is all about GFX 50S II Street Photography. As I mentioned before, this is not as fast and powerful as the GFX 100S. But the new iteration of this camera has a lot more processing power, so it is much easier to use outdoors and not miss a moment. I made a video about shooting Street Photography with the previous version of Fujifilm...

Now that we've been through the first impressions, it's time for a proper Fujifilm GFX 50S II hands-on review. I just started to edit and put together all the GFX 50S II content I created. And it becomes obvious to me that this will become a series because there is a lot of content! So, episode 1 was the first impressions video. Episode 2 is this Fujifilm GFX 50S II hands-on review....

The Fujifilm X Summit Prime 2021 just ended, and among the news we now have a new GFX camera: the GFX 50S Mark II. Fujifilm approached me a few months ago to ask if I wanted to test the new camera while still in development. And of course I said yes. I could not tell anything to anyone or publish any content until today's event, but now it's the time! The Fujifilm...

It's already been over a year since I received this camera, so it's time for my Fujifilm X-T4 long-term review! Time to make some proper evaluations. And despite my ongoing issues with the camera (my faulty unit, not general issues), I absolutely love it. The Fujifilm X-T4 is a fantastic camera, probably the best hybrid mirrorless out now. Everything it does, it does it well. And while the previous generations are still...

I received the Fujifilm XF100-400 F/4.5-5.6 zoom lens from Fuji (not sponsored, I requested it as part of the Fujifilm Photographers programme I'm in). And so I went to test it in the woods, even though I don't normally photograph much wildlife. I had an idea for a photo of the full moon (more on that during the video)… You know that I'm always keen on a good moon photo. I also...

Here is my Photographer's Everyday Carry (EDC). EDC includes all the nifty tools you always carry with you that may come in handy to overcome simple everyday unexpected problems. The famous “I'll bring that, just in case…” Think of these items as the spare tire in your car, but more likely to be used (hopefully) ;) I suppose in this digital age, even phone apps may count as EDC… Perhaps, this may...

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it's a beauty! It's the fourth large format mirrorless camera from Fujifilm and it really is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence of this large format sensor. But in less than 1kg and with much better ergonomics! And, of course, the well-known image quality...

Only a few days ago, I talked about avoiding problems with Fujifilm X-T4 by keeping it clean (and how to do it). Unfortunately, my camera had a few other problems that couldn't be solved by simply removing some dust. You probably watched many videos about its qualities, but not many cover the Fujifilm X-T4 problems. And I wish I didn't have to make this video either, but the issues have gone way...

How to clean the X-T4 sensor, or indeed any camera sensor, is a question we photographers eventually have to ask ourselves. Even if you swap lenses in what looks like the most dust-free environment, one day, it will happen: you'll see a dust spot in your images. Myself, I believe I am the fastest lens-swapper in the universe (totally!) but I still see these spots every now and then. Of course, it...

Oh yeah, 400 megapixel images are now a thing (408, to be precise). I mean, You could already produce 400 megapixel images (and beyond) by stitching images together. But you couldn't take a single 400 megapixel shot. And now, thanks to the latest firmware update for the GFX100 medium format camera, it's real. The GFX100 was already capable of shooting 102-megapixel images. But today Fujifilm released a new firmware update that adds...