Why I shoot with Fujifilm cameras and how I decided to be a full-time Fujifilm photographer are the two questions people ask me most frequently. As I’m spending more time in the studio now, because of the lockdown, this is a chance for another talking head video and time to answer these recurring questions. It was probably always in the cards, as Fujifilm has been with me since the beginning. But it’s...

I'm often asked why I shoot Fujifilm, rather than maybe follow the latest trends on YouTube and go with Sony or any big DSLR... Trust is, it happened by chance. Here's how.

Right, the pink supermoon… Or, how things don’t always go to plan.