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Fujifilm GFX 50S II First Impressions and Photo Samples


The Fujifilm X Summit Prime 2021 just ended and among the news we now have a new GFX camera: the GFX 50S Mark II.

Fujifilm approached me a few months ago to ask if I wanted to test the GFX 50S II while still in development and of course I said yes.
I could not tell anything to anyone or publish any content until today’s event, but now it’s time!

The Fujifilm GFX 50S II is the latest addition to the GFX Medium Format family and is a rework of a previous model. The sensor is the same but the body is the one that made its appearance with the GFX 100S. Something that is incredibly compact and light.

While I had this camera, I went back to my hometown Florence for 3 weeks and tested the camera there in different scenarios. In my latest YouTube video I show the camera and a few examples of photos I took. And of course I also give my first impressions on this new amazing camera.

GFX 50S II - Duomo di Firenze

I came back with over 10.000 photos so there will be a lot more in the upcoming YouTube videos!

I also had the new kit lens that will be sold with it, the GF 35-70mm F4.5-5.6 WR. This lens shows a few new engineering solutions that keep it compact and affordable without compromising on quality.
Paired with the GFX 50S II it may simply be the perfect combo to travel with.

The video

In this First Impressions video I talk about the experience and show some photo samples. Lots of content will follow soon!

Watch this video on YouTube.

And of course here’s a direct link in case the YouTube embed doesn’t work:
And don’t forget to subscribe and come back often for all the content! Cheers!

I must thank Fujifilm UK for the opportunity and also huge thanks to my friend Stefano Trojani for the video footage 🙂 Check him out on Instagram at

Fujifilm X Summit Prime 2021, September 2021

Lastly, as a quick recap, here’s all that was announced today:

  • Fujifilm GFX 50S II
  • Fujinon GF 35-70mm F4.5-5.6 WR
  • Fujinon GF 55mm F1.7 development preview
  • Fujinon GF 20-35mm development preview
  • Fujinon GF Tilt-shift lens development preview
  • Fujinon XF 23mm F1.4 II R LM WR
  • Fujinon XF 33mm F1.4 LM WR
  • Fujinon XF 150-600mm development preview
  • Fujinon XF 18-120mm photo-video hybrid lens development preview
  • new camera sensor for flagship cameras in 2022 (development)

There’s some very very interesting stuff in this list!

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