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I received the Fujifilm XF100-400 F/4.5-5.6 zoom lens from Fuji (not sponsored, I requested it as part of the Fuji Photographers programme I'm in). And so I went to test it in the woods even though I don't normally photograph much wildlife. I had an idea for a photo of the full moon (more on that during the video) as you know that I'm always keen on a good moon

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it's a beauty! It's the fourth large format mirrorless camera from Fujifilm and really it is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence of this large format sensor. But in less than 1kg and with much better ergonomics! And of course the well-known

Oh yeah, 400 megapixel images are now a thing. I mean, You could already produce 400 megapixel images (and beyond) by stitching images together. But you couldn't take a single 400 megapixel shot. And now, thanks to the latest firmware update for the GFX100 medium format camera, it's real. The GFX100 was already capable of shooting 102 megapixel images. But today Fujifilm released a new firmware update that adds "Pixel

You likely see the "What's In My Camera Bag" videos all over YouTube. It's quite a popular topic for several reasons: people are genuinely interested in what professionals use, it satisfies the Gear Acquisition Syndrome, it's a way for content creator to put out some affiliate links (they do help), etc. And even though I'm not one that does too many reviews, I had to publish my own version too.

I did ask myself if the Mitakon 35mm f/0.95 could indeed be the toughest lens for street photography. Despite the clickbait-y title, this was a genuine question I had. And so I decided to give it a good test. To this day, Fujifilm does not release blueprints for their lenses to other manufacturers. So you don't often see other brands produce lenses for the X-Mount. One brand that comes to