The Fujifilm X Summit Prime 2021 just ended, and among the news we now have a new GFX camera: the GFX 50S Mark II. Fujifilm approached me a few months ago to ask if I wanted to test the new camera while still in development. And of course I said yes. I could not tell anything to anyone or publish any content until today’s event, but now it’s the time! The Fujifilm...

It’s already been over a year since I received this camera, so it’s time for my Fujifilm X-T4 long-term review! Time to make some proper evaluations. And despite my ongoing issues with the camera (my faulty unit, not general issues), I absolutely love it. The Fujifilm X-T4 is a fantastic camera, probably the best hybrid mirrorless out now. Everything it does, it does it well. And while the previous generations are still...

I received the Fujifilm XF100-400 F/4.5-5.6 zoom lens from Fuji (not sponsored, I requested it as part of the Fujifilm Photographers programme I’m in). And so I went to test it in the woods, even though I don’t normally photograph much wildlife. I had an idea for a photo of the full moon (more on that during the video)… You know that I’m always keen on a good moon photo. Hence why...

Here is my Photographer’s Everyday Carry (EDC). EDC includes all the nifty tools you always carry with you that may come in handy to overcome simple everyday unexpected problems. The famous “I’ll bring that, just in case…” Think of these items as the spare tire in your car, but more likely to be used (hopefully) ;) I suppose in this digital age, even phone apps may count as EDC… Perhaps, this may...

Yesterday, during their X-Summit, Fujifilm officially announced the new GFX100S and it’s a beauty! It’s the fourth large format mirrorless camera from Fujifilm and it really is the best yet. It is incredible how much punch is packed in this tiny body. Still with all the great features and excellence of this large format sensor. But in less than 1kg and with much better ergonomics! And, of course, the well-known image quality...

Only a few days ago, I talked about avoiding problems with Fujifilm X-T4 by keeping it clean (and how to do it). Unfortunately, my camera had a few other problems that couldn’t be solved by simply removing some dust. You probably watched many videos about its qualities, but not many cover the Fujifilm X-T4 problems. And I wish I didn’t have to make this video either, but the issues have gone way...

How to clean the X-T4 sensor, or indeed any camera sensor, is a question we photographers eventually have to ask ourselves. Even if you swap lenses in what looks like the most dust-free environment, one day, it will happen: you’ll see a dust spot in your images. Myself, I believe I am the fastest lens-swapper in the universe 😂 but I still see these spots every now and then. Of course, it...

Oh yeah, 400 megapixel images are now a thing (408, to be precise). I mean, You could already produce 400 megapixel images (and beyond) by stitching images together. But you couldn’t take a single 400 megapixel shot. And now, thanks to the latest firmware update for the GFX100 medium format camera, it’s real. The GFX100 was already capable of shooting 102 megapixel images. But today Fujifilm released a new firmware update that...

You likely see the “What’s In My Camera Bag” videos all over YouTube. It’s quite a popular topic for several reasons: people are genuinely interested in what professionals use, it satisfies the Gear Acquisition Syndrome, it’s a way for a content creator to put out some affiliate links (they do help), etc. And even though I do not do too many reviews, I had to publish my own version too. If only...

I did ask myself if the Mitakon 35mm f/0.95 could indeed be the hardest lens for street photography. Despite the clickbait title, this was a genuine question I had. And so I decided to give it a good test. To this day, Fujifilm does not release blueprints for its lenses to other manufacturers. So you don’t often see other brands produce lenses for the X-Mount. One brand that comes to mind is...

I rented the Fujifilm GFX 50S for a job (office interiors and corporate headshots). But I still had some spare time to use it before sending it back to Fuji. So, of course, I made a video! I used medium-format cameras in the past. When in Florence, I worked with the medium format to photograph paintings, sculptures and all masterpieces of the great museums we have in my hometown! So this format...

As you may know, if you follow me on Instagram, I spent last weekend going out doing a full Fujifilm X100V hands-on test. And I vlogged with the X-T4 in the meantime. I’m actually excited because it is my first vlog on YouTube! Something I had procrastinated for soooooo long. I finally managed to launch my YouTube photography channel only a few weeks ago and now I published my first vlog! To...

I'm often asked why I shoot Fujifilm, rather than maybe follow the latest trends on YouTube and go with Sony or any big DSLR... Trust is, it happened by chance. Here's how.

The Fujifilm X-T4 is here! It’s official. In an event held in San Francisco last Wednesday, Fujifilm publicly introduced the new iteration of the X-T series.I currently own the X-T2 (2 of them), and I was in Tokyo on the day of the X-T3 launch. But I skipped that upgrade. I wasn’t shooting much video back then; therefore I didn’t need most updates of that version. I do video now and intend...