Receive a 10% discount voucher when you subscribe to the newsletter (valid on top of any other existing offer)! SUBSCRIBE HERE


The Journey Begins

A man getting on the Tube at a station in London

I left the default WordPress title to this first post because it actually makes perfect sense here.

To start, right now I’m packing my stuff to embark on a month-long trip around the world. And quite literally: I’ll be circling the globe moving East, from my home in London to Seoul and then a few other places, ending in New York before travelling back home. There’s another couple of trips already planned immediately after this, as well.
So that’s one journey that begins now.

Also, I ended my collaboration with my previous employer and decided to take a break from work, hence the travelling. It’s sort of a sabbatical, or perhaps a career gap, but there’s more to it and I’ll probably write a separate (long) post about it.
And that is the begin of another journey.

Obviously, the third one beginning here is the writing of this blog.
I started blogging long ago, back when WordPress was called B2 (I believe it was 2002), and later I chose my niche and became the first Italian male food-blogger. And quite successfully I should say, being recognised as an “influencer” working with brands in a time when the word didn’t even exist. It ended when I moved to London 8 years ago because I needed to focus on other aspects of my life and career, but I always wanted to start a new blog and now I feel it’s the right time to do it.

These journeys, I still have no idea how they’re going to unfold. There is a sense of freedom in all I’m doing right now, having no plans but embracing all that life is throwing at me with an open mind.

I know that this time the blog won’t focus on a specific niche, and I’m well aware this seems to go against everything other bloggers recommend these days, but I do so many things I wouldn’t feel it personal if this would only focus on one.
There’s going to be Design and Photography, because I’m passionate about them and it’s what I use to do for living; Travel and Food, because they give me pleasure (together with Music even though I don’t play as a DJ anymore); Mental Health, because I suffered from depression and burnout and I firmly believe people need to talk more openly about it…
In a nutshell, this blog is going to be an open window into my life.

My Creative Life.

Good company in a journey makes the way seem shorter.
— Izaak Walton

Help Support this Blog

If you like this post then you can see more of my work and follow me on Instagram , Twitter , Linkedin and my Facebook Page .
I also started a new YouTube channel that you may find interesting.

If you want to receive regular updates and exclusive content, notices of occasional special offers, etc, then please sign up for the newsletter.

If you want to find out more about my photo gear, I have created a dedicated list on Amazon and

More to come!

Disclosure: please know that some of the links in this blog are affiliate links and if you go through them to make a purchase I will earn a commission. Always keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases.
The decision is yours, and whether or not you decide to buy something is completely up to you. Purchasing via these links will make no difference to the cost to you and sometimes you might even get a discount, but the commission I receive will help me maintain this blog.
Thank you!